b2b advertising agency: That’s us.

At Patterson/Bach we started out as a b2b advertising agency, and trade advertising continues to be one of our specialties. While some ad agencies look at b2b advertising as a poor and less “creative” cousin to consumer advertising, we couldn’t disagree more. In fact, we believe that trade advertising and marketing can have a huge impact on sales—if it’s backed by sound strategy and strong creativity.

Over the years, we’ve found creative ways to sell everything in the business-to-business realm from fertilizer to financial services. We know how to translate technical features into compelling sales messages that hit your customers’ hot buttons. We know how to differentiate your products and services from your competitors, creating a strong brand identity that stands out in your business category. Most important of all, we can build preference and loyalty to your brand, resulting in profitable, long-term relationships with your existing customers and opportunities to make new ones.

We take a comprehensive approach to your marketing needs, beginning with a strategic meeting with you and your senior management. Using the information gathered at this meeting, we’ll create a strategic marketing plan that identifies your key sales messages and how to best communicate them to your customers. Once the plan has been approved, we proceed to create, produce and execute the necessary marketing materials—sales collateral, direct mail, print and broadcast advertising, Web and Internet communications or any combination. In addition to paid advertising, we’ll also develop a public relations program to communicate more in-depth messages to the media, legislators and regulators and other key constituencies. By integrating a variety of marketing tools and mediums into a consistent and unified campaign, we can maximize the impact of your brand messaging. As a result, your brand becomes more than just a name—it becomes a relevant part of your customers’ lives.

The bottom line: we’re a b2b marketing agency, and we’re ready to get down to business. Your business.