We make the grade in education branding and marketing.

Central Florida and the state of Florida offer a huge choice of educational institutions and options. At Patterson/Bach, we are experienced in just about every category of education branding. We have planned and executed marketing programs for:

• Public and private institutions
• Technical institutes
• Colleges and universities
• School systems and districts
• Religion-based educational institutes

We understand the nuances of education marketing and we know how to get results, whether it’s recruiting students, funding and donations or building relationships with key constituencies.

As we know from our experience, education is a hot button issue that students and communities take quite seriously. It usually ranks among the top three issues of greatest importance to Florida residents. Public perception plays a huge role in how an educational insitution is viewed, and for this reason, it’s important to maintain a consistent brand identity that communicates an institution’s quality and value to its audiences.

Patterson/Bach can help your institution stand out and achieve its marketing goals through integrated communications featuring everything from simple flyers and postcard mailers to education video production and more. First, we’ll work with you to develop a strategic marketing plan to identify your target market, and develop appropriate brand messages and how to best communicate them. Once this plan is in place, we’ll create, produce and execute an integrated marketing campaign using all appropriate marketing tools and mediums to convey your brand messages. With our integrated, Big Idea approach to marketing, your institution will have a strong and positive identity in the minds—and hearts—of your target audience. You will be recognized and preferred for the unique value you bring to the lives of students, donors and the communities you serve.