We’re a bank ad agency you can bank on.

If you’re looking for a bank advertising agency, look to Patterson/Bach. We are experienced in all aspects of consumer and business bank marketing, and we have a broad and deep understanding of the Central Florida financial market. Our background includes consumer and business-to-business marketing for banks and financial institutions, financial planning and estate services, insurance companies and other related businesses.

The Central Florida bank industry and financial services industry are hyper-competitive with institutions of all sizes, shapes and capabilities competing for market share. In this crowded environment, it’s easy for advertising and branding communications to get lost in the clutter. The true test of a bank ad agency is its ability to make your institution stand out from the perceived parity in banking products and services, and create consumer preference for your brand of banking. That’s just what we do at Patterson/Bach.

We can help you identify your target market and the hot buttons that drive them. Based on this information, we’ll create a strategic marketing plan for communicating with your customers and building brand loyalty by positioning your institution as the one that best satisfies their needs. Next we’ll create the marketing campaigns and materials you need to reach your audience, from interactive advertising to direct mail, print and broadcast advertising, public relations and media events and more. By integrating a variety of marketing tools and mediums into a consistent and unified campaign, we can maximize the impact of your brand messaging and its effect on your customers. With our Big Idea approach to marketing, your brand becomes more than simply a name and a set of products and services. Instead, it’s part of your customers’ lives: basic, relevant and indispensable to their financial well-being.