Going places with Patterson/Bach tourism branding and destination branding.

Florida is one of the tourist meccas of the world. We have the sun and fun, the sand and beaches and enough theme parks to keep a kid occupied well into old age. Ironically, all this doesn’t necessarily make a marketer’s job easier. In fact, it can actually pose some challenges. After all, there’s so much to do here, and the typical visitor has only so much time and money. The question is, Where will that time and money be spent—with you or with your competitors?  

That’s where Patterson/Bach can help. Our tourism branding and destination branding experience spans the globe from Central Florida to Europe and the Far East. Whether you’re an attraction, a hotel, or a tour-related business, when you put our experience to work for you, you’ll get results.

As a full-service travel marketing agency, we have everything you need to succeed. We can help you develop a strategic marketing plan that spells out your key brand messages, and how to best communicate them to your customers. Then we can create, produce and execute the marketing campaigns and programs that deliver your messages. We believe that today’s tourism marketing companies need multi-media capabilities from their travel advertising agency, and we offer everything from traditional advertising to interactive and viral marketing to reach your customers in the most effective ways. Public relations is a key component of our integrated approach to branding, and we’ll use our public relations expertise to keep your business in the public eye through press releases, newspaper, magazine and broadcast journalism, media events, corporate involvement in community affairs and much more. Through consistent, integrated communication of your brand messages, your business will stand out in Florida’s competitive travel and tour industry. So when customers make a choice, that choice will be you.