P/B shows real Enterprise

P/B Clients Develop Green Business Initiatives

When Times Get Tough, the Tough Get Advertising!

Internal PR: The Importance of Employee Morale in Tough Economic Times

Join the Community with Social Network Marketing

Patterson/Bach Goes Green!
Patterson/Bach is changing the way we do business! We've taken the plastic water bottles out of our agency and replaced them with a water filtration system. We recycle all of our copy paper, newspaper, aluminum cans, magazines, glass and corrugated cardboard (yes, we even take Styrofoam and plastic bags to the grocery store weekly).

Our agency also works on a virtually paperless system, and no printing e-mails or other documents unnecessarily here! We even e-mail paycheck stubs to employees, so no paper paychecks, and we're reducing our carbon footprint by not using the U.S. Postal Service.

At P/B, we're finding ways to make a difference and help our community and our planet be a cleaner, safer environment for us all to enjoy now and for future generations. We hope you will please consider these ideas in your own workplace and/or home, so you can make a positive impact!

P/B Shows Real Enterprise
In late spring, Enterprise Florida Inc. (EFI), a partnership between businesses and government devoted to economic development, hired Patterson/Bach to conceptualize and develop a printed tool that could support EFI’s investor recruitment efforts with positive results. We responded with an eye-catching brochure based on the theme of leadership, a hot button for our high-level audience of CEOs and business owners.

EFI Director of Communications Stuart Doyle embraced each concept presented, and the resulting brochure immediately won the favor of EFI leaders and the organization’s board of directors. The brochure is hot off the press and ready to be used in trade shows, face-to-face sales meetings, direct response marketing and more.

“We asked Patterson/Bach for a publication that readily would capture the interest of prospective investors and allow them to understand the basics of our organization and its mission after either scanning it or reading cover to cover,” explained Stuart Doyle. “P/B delivered big time, and in doing so, the agency demonstrated its capability of understanding our industry and target customer and reaching them through effective communication.”

P/B Clients Develop Green Business Initiatives
Patterson/Bach enjoys providing advertising, public relations, and interactive services to a diverse roster of exciting and enviable businesses and organizations throughout the state of Florida. Several of our clients are excellent examples of how to incorporate green principles into an organization.

The Orange County Convention Center is an active proponent of the County's Orange to Green initiative, incorporating environmentally responsible practices, including recycling, water conservation, fuel reduction, reusable donations, and a new solar-panel project, as well as other renewable-energy efforts. Find out more at www.occc.net.

Commercial Landscape & Irrigation Inc. is in the green business literally, so it is important to the environment they work in every day to incorporate eco-friendly practices. In fact, the company has recently transitioned to a four-day work week, operates a virtually paperless office environment, and runs its fleet of commercial trucks on 100% waste vegetable oil versus gasoline, all to reduce its carbon footprint.

BRPH Companies Inc., an international Integrated Services firm, is helping all of its clients go green with facilities that incorporate U.S. Green Building Council (USGBC) sustainable design principles to achieve Leadership in Energy and Environmental Design (LEED) certification. BRPH’s in-house architecture, engineering, and construction specialists are experts in design-build of LEED facilities with 27 LEED-accredited professionals (APs) on staff.

When Times Get Tough, the Tough Get Advertising!
In these trying economic times, companies are looking for ways to cut back and become leaner. As understandable as that is, one thing that should never be on the “what we can do without” list is advertising—even if there are concerns that one’s budget is too small to make a difference or sustain a strong enough voice in the marketplace to be heard.

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Internal PR: The Importance of Employee Morale in Tough Economic Times
Internal public relations is often overshadowed by the glamour of publicity. From Fortune 500 Companies to non-profit organizations, it's hard to resist the temptation of focusing time and money in areas where your name will be seen and heard by customers, peers, and/or donors. Let’s face it, we all have the same objective, which is to increase revenue, and the simple directive of some leaders is to "get our name in the paper!"

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Join the Community with Social Network Marketing
The shift from traditional media to online advertising has become a popular trend among marketers. Companies are allocating the majority of their online advertising dollars towards Search Marketing such as Google AdWords. This form of marketing is used to reach an audience that’s already interested in you and to drive them to your site.

Although this online advertising trend continues, marketers are discovering a new way to reach targeted consumers. And they’re finding it in the online communities of popular social networks such as MySpace and Facebook.

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