MANAGING CREATIVES!
What I’ve learned over 20 years is that salary is a small contributor to the overall health and well-being of a creative department and the level of quality and creativity of the projects they produce. Salary is used to bring a person on board more than anything else, but it’s the organization’s environment, coupled with an account base a creative team feels proud to work on, that makes or breaks their tenure.
It is a real tightrope trying to manage a group of people who, stereotypically, don’t like structure or conformity and are truly free-spirited. The goal is to push a team to develop great creative on time and within budget. This can be difficult. For instance, how long does it take to come up with the taglines, “Closest To The Magic of Central Florida,” or “What Can We Do For You Today?” and how much research time should be allocated to determine a client’s real issues, and are these perceived issues relevant to the target audience or just what the client thinks?
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PHILANTHROPY – HOLIDAY CHEER FROM THE INSIDE OUT
The holidays are right around the corner and so is planning your company’s end-of-year festivities. But before you reach into your budget to pay for a big office party, consider this: The gift of giving to charity, like sponsoring children in need or donating to your local food pantry, will last much longer than one evening with hors d'oeuvres and spirits.
If you think employee morale might dwindle without a holiday incentive, giving a cash bonus to the year’s highest-performing employees may be a good idea. It’s worth the investment to maintain talent, but you can go even deeper. By engaging your team in a holiday charity fundraising contest to win an extra personal day or a dinner out for two, you’re combining good employee relations practices with philanthropy.
For your valued clients, instead of filling their offices up with gift baskets, consider making a donation to their favorite 501(c) (3) charity.
Patterson/Bach would be happy to work with your organizations to create a comprehensive community relations plan that includes holiday gift giving. We will evaluate opportunities and charities that are best aligned with your company’s mission.
Patterson/Bach will also work with you to develop employee morale initiatives during the season and throughout the year. We’re here to assist you with creating a 360-degree internal communications plan.
Make an early New Year’s resolution to focus on enduring philanthropy and employee relations that exemplify your organization’s commitment to its corporate social responsibility.
Patterson/Bach Communications, Inc.
2600 Maitland Center Parkway, Suite 360
Maitland FL, 32751
p: 407-645-1880
f: 407-645-1985 |
