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Damage Control & Crisis Management: What We Can All Learn From Recent Mistakes
Wow, how an image and reputation can be destroyed overnight! If you’ve had your head in the sand, thinking it can’t
happen to you, the recent events that have tarnished confidence in the financial industry, celebrity images, company reputations,
and brand trust should be enough to make everyone sit up and take notice.
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Bundling is Better for Business
Internet, cable, and phone. Flight, hotel, and car rental. Whopper, fries, and a drink. What do these products and services have
in common? They are all among the most recognized examples of product bundling.
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Federal Trust Bank Campaign Makes a Statement
Sanford-based Federal Trust Bank has good news to share with the public, and it’s getting the word out through a
bold, straight-talking ad campaign created by Patterson/Bach.
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P/B Helps Put Top 10 Scenic Drives on the Map
Originally, the Top 10 Scenic Drives in the Northern Rockies existed only as a dream to brand and promote one of the world’s most
beautiful destinations. A consortium of area businesses, along with civic and governmental organizations, joined together to make
this dream a reality. Patterson/Bach was selected to build the Top 10 Scenic Drives brand identity.
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The Craft & Hobby Association Integrated Social Media into Communications Campaign
For its first CHA Craft SuperShow in Anaheim, the Craft & Hobby Association (CHA) looked to position social media as a priority to
help increase awareness of and excitement for its consumer show event. CHA selected Patterson/Bach Communications to launch its CHA
Craft SuperShow social media initiatives in fall 2009.
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Patterson/Bach Communications Adds to Design Team
Patterson/Bach has hired Cameron Thomas as Interactive Media Director, as the agency focuses on expanding its Web Design department.
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Public Relations Account Executive by Day, International Equestrian on Weekends
Ashley Krauser, Patterson/Bach’s public relations account executive, competes year round in Eventing. Eventing, often referred
to as the “equestrian triathlon,” is a test of horse and rider in three phases: dressage, stadium, and cross country.
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Introducing Tweets of the Weird!
As part of our commitment to maximizing the value of the P/B Twitter Experience, Creative Director Dan McDonald is introducing Tweets
of the Weird, featuring news and updates you simply won’t get on the networks or cable TV (or any credible news source for that matter).
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If you aren’t already a fan or follower, join us on…
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Patterson/Bach Communications, Inc.
2600 Maitland Center Parkway, Suite 360
Maitland, FL 32751
p: 407-645-1880
f: 407-645-1985
pat-bach.com | pat-bach.com/blog | twitter.com/PattersonBach
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