Patterson/Bach Unveils New Web Site
Patterson/Bach has unveiled a newly redesigned Web site
(www.pat-bach.com) to integrate its new branding, exhibit new client case studies and showcase its interactive capabilities as well as its award-winning work in all disciplines of advertising, marketing and public relations for its diverse client roster.
“We designed our new Web site to be creative yet highly functional,” said Tim Bach, agency owner and president. “Our goal is for those who visit to be able to navigate the site easily and understand quickly who we are, what we do and how we can help them achieve their business objectives.”
Patterson/Bach Wins Six ADDYS®
Patterson/Bach was the recipient of six total ADDY awards at the recent annual awards event of the American Advertising Federation’s Orlando Chapter. The ADDYS honor creative excellence in nearly every area of advertising, and the Patterson/Bach team was applauded for its work with Mothers of Incarcerated Sons in the Public Service category.
We are honored to have our work acclaimed but, more importantly, we are excited to have our client’s successes recognized,” said Tim Bach, agency owner and president. “Our goal is to see awareness for their brand and initiatives increase.”
UCF Knight Images Awards
Since 1981, Quotes has served as a bridge between UCF students and the professional community. In support of this program and its students, Patterson/Bach sponsored this year’s Knight Images Awards. The awards ceremony put on by Quotes showcases the work of students from various categories such as print/outdoor advertising, public relations, brand creation and more. The Patterson/Bach team would like to congratulate all the participants. Your creativity rocks!
BRPH Selects Patterson/Bach as Agency of Record
Patterson/Bach announced today that it has been selected as agency of record for BRPH Companies Inc. Patterson/Bach will provide public relations, advertising and interactive services to the international architecture, engineering and construction services firm.
“We’re thrilled about our new relationship with BRPH and honored that they chose our agency,” said Tim Bach, agency owner and president. “They have an incredible story to tell, and we’re excited to be the ones who get to tell it.”
Patterson/Bach Adds Director of Public Relations
Patterson/Bach has hired Erin Jenkins Págán as director of public relations, with a focus on growing the public relations division of the agency. She will be responsible for strategic planning and managing tactical execution of all public relations initiatives for the agency’s diverse client list.
“Erin is a strategic addition to our agency and a knowledgeable asset to the team,” said Tim Bach, agency owner and president. “She has a diverse background and proven track record that will elevate our firm’s public relations offering to our clients.”
Págán’s experience includes tenure with HD Supply, Southern Construction Group, Cramer-Krasselt Public Relations (CKPR), The Haskell Company and SteinMart. She has provided public relations counsel to some of the top names in the travel/tourism, hospitality, financial services, retail and architecture, engineering and construction (A/E/C) industries. Págán is a graduate of the University of Florida with a master of arts in mass communication and a bachelor of science in public relations. She is a member of PRSA, FPRA and SMPS.
H20 Did You Know?
Patterson/Bach is making a splash in Osceola County in an effort to rebrand the county’s water provider—Toho Water Authority. The campaign launched in April in honor of Water Conservation Month. The key communication vehicles used include online, print and outdoor. Check out the new Web site at www.tohowater.com. And remember, every day is water appreciation day!
The Digital Billboard: Pros and Cons
Not to state the obvious, but the digital age is upon us, and outdoor companies are making sure that they are not left behind. Digital billboards have recently been popping up throughout the Central Florida area, and nationally, outdoor companies have big plans to continue the trend. To date there are 400 digital signs across the country but, over the next 10 years, 4,000 traditional billboards are expected to be converted to the digital version.
Now, although change is a word not always embraced, it is a necessity in the marketing communications arena. And, with all changes and all things new, there is good and there is bad. Here’s a preview of both.
The Pros:
- These boards allow advertiser messaging to rotate every six or eight seconds. This helps prevent the messaging from becoming part of the landscape and no longer truly noticed and effective.
- Digital boards offer immense flexibility and targetability. Messages can be changed from one location miles away in minutes. A company such as McDonald’s can advertise their breakfast sandwich during morning drive and then switch it to a promotion of a salad or burger during the midday and afternoon drive.
The Cons:
- Multiple advertisers are sold per board and their messaging is rotated every six to eight seconds. Therefore, passersby may never see an advertiser’s message if they do not pass by that board at the right moment. As a result, the DEC (Daily Effective Circulation) of digital boards is much lower than that of traditional boards.
- Digital boards are not cost-friendly. For the outdoor company, the initial investment of just one of these 3,000- to 4,000- pound installations is $300,000 to $500,000, versus $80,000 to $100,000 for its traditional 500-pound counterpart.
Reduce your Carbon Footprint
Whether the recent Green Movement inspires you or you’re already tired of hearing about the subject, it’s probably here to stay. However, you’ve probably more recently heard about “greenwashing,” a term used to describe when organizations position themselves to appear as if they are engaging in green efforts, when they are truly not. The role for public relations is to assess and counsel, creating opportunity for a company to genuinely showcase its commitment to reducing its carbon footprint, when an honest effort is being made. How much of this is newsworthy, at a time when many companies are shifting gears to incorporate similar changes, is to be determined based on the publication and other angles surrounding the story. Often times, mass communication via the media is not the best delivery vehicle. Engage a public relations professional to help communicate your efforts to targeted audiences choosing specific methods that tell your story to the people who mean the most to your organization, and you can experience measurable results.
Patterson/Bach understands green business and is currently working with our client, Commercial Landscape & Irrigation Inc. – a company that is not just touting “being green” but is actually doing it. Recently, the company has started a new entity called Green Fuel Systems that works with local restaurants, collecting their waste vegetable oil, filtering it of impurities and using it to run Commercial Landscape & Irrigation’s entire fleet of trucks. To make this possible, Green Fuel Systems installs converter kits to each of their 
trucks, then they are able to run the entire fleet on 100 percent pure waste vegetable oil. The company will be offering this service on a commercial basis to other organizations, helping make our world a healthier place to live, as well as helping companies save thousands of dollars in fuel costs. The environment is their business, and Commercial Landscape & Irrigation is truly an industry leader in cutting-edge technology and making a commitment to bettering the future of our environment.
