5/26/2009 - Local Advertising & PR Agency Wins Two National Accounts Despite Challenging Economy
Patterson/Bach selected by Craft & Hobby Association and Top 10 Scenic Drives in the Northern Rockies

Orlando, FL (May 26, 2009) –Patterson/Bach Communications Inc. announces that it has been selected to provide integrated marketing communication services to two national accounts. The agency was chosen by Craft & Hobby Association (CHA) and Top 10 Scenic Drives in the Northern Rockies to provide a combination of advertising, media, branding, marketing and public relations services.

“This is significant, as the challenging economy is causing many organizations to cut their advertising, marketing and public relations budgets,” said Tim Bach, president of Patterson/Bach.  “We’re helping our clients market through the distractions and come out of this economy on top.”

Craft & Hobby Association
Patterson/Bach is providing branding, media and advertising services to CHA for its first-ever consumer show, the CHA Craft SuperShow, which will be open to the public at the Orange County Convention Center July 31 through August 1, 2009. This event is a new addition to the annual CHA Summer Trade Show, which will be held July 28 through July 30, 2009 and is expected to attract more than 7,000 craft and hobby industry professionals. CHA also produces the CHA Winter Trade Show, the largest global craft and hobby trade show. For more information, visit www.craftandhobby.org.

“Patterson/Bach was selected from a short list of agencies for their superior marketing and communications experience in the convention, travel and tourism industries, as well as their local knowledge of the Orlando market,” said Sandra M. Ghezzi, vice president of marketing, member services and education for CHA.

Top 10 Scenic Drives in the Northern Rockies
Patterson/Bach was selected among a large group of national competitors to provide integrated marketing communications services for the Top 10 Scenic Drives in the Northern Rockies.  The agency is tasked with developing and executing comprehensive advertising and public relations campaigns, a branding package and Web site content.  The public relations campaign launched on May 22, 2009 to the travel media, featuring a video from the Drives and a temporary Web site for travel media at www.drivethetop10.com.  The complete Web site and full-service media room will launch in early Fall 2009.

“Patterson/Bach was selected for their knowledge of the travel industry and their use of innovative strategies to reach target audiences,” said Lorraine Hingston Roach, president of The Hingston Roach Group, a strategic planning company coordinating the program.

About Patterson/Bach Communications, Inc.
Founded in 1964, Patterson/Bach Communications Inc. is a full-service advertising, public relations, strategic marketing and interactive agency specializing in integrated marketing communications. The agency serves clients in many industries, including healthcare, travel/tourism, hospitality, transportation, financial services, agriculture, aviation and education, to name a few. For more information, visit www.pat-bach.com.