8/12/2009 - Sky Hotels & Resorts Selects Patterson/Bach as Agency of Record
Local agency wins another account despite challenging economy

Orlando, FL (August 12, 2009) – Patterson/Bach Communications Inc. announces that it has been selected as agency of record for Sky Hotels & Resorts and Sky Resort Management. Patterson/Bach will provide comprehensive advertising, marketing and public relations services to the companies, which own, manage and/or operate condominium/hotel properties in Orlando and Daytona Beach, serving both the domestic and international tourism markets.

“Patterson/Bach was highly recommended to our company for their experience in the hospitality and travel/tourism industries, in addition to their long history and excellent reputation in Orlando,” said John Gordon, president and CEO of Sky.  “They spent time to understand our specific needs and have a keen knowledge of integrated marketing communications.”

“Sky has an enviable business model, as well as a unique value proposition to both guests and owners,” said Tim Bach, owner and president of Patterson/Bach. “We look forward to using our agency’s travel/tourism experience, as well as strategies that are unique to the current economic climate, in order to increase awareness of and visitation to Sky Hotels & Resorts.”

About Sky Hotels & Resorts and Sky Resort Management
Sky Hotels & Resorts, based in Orlando, offers all-suite resorts, providing one to four bedrooms and many of the conveniences of home, including full kitchens and laundry facilities, coupled with outstanding guest service, resort amenities and meeting facilities. Its portfolio of resorts features Hawthorn Suites Universal, The Enclave Hotel & Suites, Lake Buena Vista Resort Village & Spa, Hawthorn Suites Lake Buena Vista, Baymont Inn & Suites, Palisades Resort and Coral Cay Resort.

Sky Resort Management, the property management division of Sky Hotels & Resorts, expertly oversees each resort. Sky specializes in complete hotel, resort and condominium-hotel administration, providing superior facilities management and customer service proven to optimize repeat business and referrals. Sky offers expertise in operational services, as well as sales and marketing. For more information on the company, please visit www.skyresortmanagement.com or call (407) 992-0430. To learn more about the resorts, check rates and availability and to book your stay, visit www.staysky.com or call (866) 455-4062.

About Patterson/Bach Communications, Inc.
Founded in 1964, Patterson/Bach Communications Inc. is a full-service advertising, public relations, strategic marketing and interactive agency specializing in integrated marketing communications. The agency serves clients in many industries, including healthcare, travel/tourism, hospitality, transportation, financial services, agriculture, aviation and education, to name a few. For more information, visit www.pat-bach.com.