9/29/2009 - Patterson/Bach Wins Transportation Account
Tampa-Hillsborough County Expressway Authority selects communications firm
Orlando, FL (September 29, 2009) – Patterson/Bach Communications Inc. announces that it has been selected by Tampa-Hillsborough County Expressway Authority (THEA) to provide communication services to the Authority for its conversion of Lee Roy Selmon Expressway to All Electronic Tolling (AET) by September 2010.
“The Authority is extremely pleased with our selection of Patterson/Bach Communications as our consultant for this very important project,” said Susan Chrzan, communications manager for THEA. “The conversion of the Selmon Expressway is an important strategic move for the Authority and a huge benefit to our customers.”
Patterson/Bach was selected from local and national firms to provide strategic marketing communications services, including comprehensive public relations, advertising, marketing, video production and interactive media. The account begins this month, leading up to the AET conversion in September 2010.
“Our team’s experience in marketing transportation organizations allows us to support the Authority in its effort to go cashless,” said Tim Bach, president of Patterson/Bach. “Patterson/Bach understands how to effectively inform and engage target audiences and, in this case, promote the advantages of an AET system, including time- and money-savings, as well as the safety and environmental benefits.”
Patterson/Bach Wins Transportation Account
About Tampa-Hillsborough County Expressway Authority
The Tampa-Hillsborough County Expressway Authority is a user-financed public agency led by a Board of local citizens. Operating with no tax dollars, the Authority develops and owns toll highways in the City of Tampa and Hillsborough County. All tolls collected by the Tampa-Hillsborough County Expressway Authority are reinvested back into projects in Hillsborough County. For more information, please visit www.tampa-xway.com.
About Lee Roy Selmon Crosstown Expressway
Lee Roy Selmon Crosstown Expressway is the Authority’s primary community asset. The Selmon Expressway is a 15-mile long, limited-access highway linking the suburb of Brandon in eastern Hillsborough County to Gandy Boulevard in southwest Tampa. The Selmon Expressway is an essential commuter route to downtown Tampa, the Westshore business district and MacDill Air Force Base with local access to Hyde Park, south Tampa, the Port of Tampa and the commercial and industrial enterprises to the east along State Road 60. For more information, visit www.selmonexpressway.com.
About Patterson/Bach Communications, Inc.
Founded in 1964, Patterson/Bach Communications Inc. is a full-service advertising, public relations, strategic marketing and interactive agency specializing in integrated marketing communications. The agency serves clients in many industries, including healthcare, travel/tourism, hospitality, transportation, financial services, agriculture, aviation and education, to name a few. For more information, visit www.pat-bach.com.
