12/8/2009 - Leading International Association Selects Patterson/Bach for Public Relations, Marketing Services
Orlando agency wins The Craft & Hobby Association’s Craft SuperShow

Orlando, FL (December 8, 2009) – Patterson/Bach Communications Inc. announces it has been selected to provide integrated marketing communications services for The Craft & Hobby Association’s (CHA) Craft SuperShow. The agency’s account services include advertising, branding, marketing, digital media and public relations for the first CHA Craft Super Show, a consumer event open to the public, at the Anaheim Convention Center in California on January 22 and January 23, 2010.

“Our experience and expertise will help CHA achieve its goals to increase Craft SuperShow awareness and attendance,” said Tim Bach, president of Patterson/Bach. “We worked with CHA on its very successful, first-ever consumer show in Orlando at the Orange County Convention Center this past July, and we look forward to being their marketing partner again to provide craft and hobby fans with a world-class event at CHA’s first consumer show in California.”

The CHA Craft SuperShow is expected to attract 10,000 to 12,000 consumers, from beginners to long-time enthusiasts. CHA also offers a Winter Convention and Trade Show, the largest global craft and hobby trade show, to industry professionals also in Anaheim in January.

About the Craft & Hobby Association
The Craft & Hobby Association is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion craft and hobby industry. For more information about CHA, visit www.craftandhobby.org. To find out more about its award-winning conventions and trade shows, visit www.chashow.org.

About Patterson/Bach Communications, Inc.
Founded in 1964, Patterson/Bach Communications Inc. is a full-service advertising, public relations, strategic marketing and interactive agency specializing in integrated marketing communications. The agency serves clients in many industries, including healthcare, travel/tourism, hospitality, transportation, financial services, agriculture, aviation and education, to name a few. For more information, visit www.pat-bach.com.