At P/B Interactive, we provide sophisticated Web site development strategies based on your overall marketing objectives. After all, your online presence is as important in your branding strategy as your corporate brochure or advertising campaign.

Pooled from the creative aquifer of Patterson Bach Communications, Inc., a full-service advertising, public relations and marketing agency/firm with deep roots, high expectation delivery, wide scope of capabilities, and a clear mission: to produce inspiring creative that achieves results.

Creative is the common element that flows through all our outlets.

Just as there is a standard cycle in which water is made available for use and enjoyment, filtered through a process and then available again—our web development process is similar: systematic, failsafe, purifying, consistent, streamlined.

DEBRIEF:
All visual elements present must be essential in communicating your message.

DESIGN:
Be fluid. Complement your current messages and stance in marketplace.

Similar to an interior designer’s task—we treat each Web page like a room—carefully creating a compatible color palette, look, feel, consistent message and language.

Design, decorate and communicate in a user-friendly and functional fashion.

PROGRAM:
We always move with the strongest current to ensure the best-suited technology for your needs.

TEST:
Any potential problems will surface—ensuring fluid usability and functionality no matter how shallow or deep the endeavor.

From behind the interactive scenes to what is actually seen by the end user, our Web sites go through a litany of tests and are proven to be as effective as they are creative. A true combination of science, technology and creativity.

LAUNCH:
Once the site is up and running, the plunge will be taken by all.

The launching of a new Web site is equivalent to the opening of a new store/business. The virtual marketplace is as well trafficked as its actual cousin/sibling.