When Howard introduced its products to the nursery and ornamental market, it needed to make a big impact to break into a crowded field of established competitors. The pull-up banners we created for use at key Southeast U.S. nursery/ornamental tradeshows did the job. Using bold, atypical graphics instead of predictable nursery and greenhouse photos, we created a dominant, eye-catching format to deliver the message that quality Howard products are now available to nursery and ornamental growers.
When asked to show stellar samples of creativity, few ad agencies would respond, "Take a look at our fertilizer ads!" Well, take a look at our ads for Southeast U.S. fertilizer manufacturer, Howard. The testimony to Howard's quality products, given in the faces of these tough, no nonsense customers, is extremely powerful and compelling.