We are working with FDOT to introduce Tampa Bay Express, a system of managed lanes, to the Tampa Bay region. Doing this requires a deft creative approach that must achieve several goals, including:
• Explaining what managed lanes are.
• Explaining how Tampa Bay Express will work in Tampa Bay.
• Gaining the support of commuters by demonstrating the benefits of the new system.
Our multi-media campaign features a combination of social media (Facebook, YouTube), public relations (workshops and seminars) and advertising (including a video overview) to educate and persuade the public.